The Dada Anti-Museum App:
A project for my Google UX Designer Certification
Challenge: Dada is the most egalitarian art form in modern times. Yet, it is mostly-unknown, misunderstood, and mocked. The Dada Anti-Museum wishes to change this.
Solution: Create a mobile app which will offer information about Dada, easy ticket and merchandise sales, spark users' creativity, and create the beginnings of an off- and online Dada community.
User Personas
Storyboards
Paper Wireframes
Digital Wireframes
Lo-Fi Prototype
Hi-Fi Prototype
The Anti-App
Within the app is The Anti-App: it's an optional branch for users to have a full, immersed Dada experience. It violates all rule of app design. Users reported that it was disorienting at first, and then fascinating to explore.
Responsive Design
Constructing these responsive designs was a side project. I got the idea after learning about the Next Billion Users initiative. These users will have access to different technology that has different capabilities than what we currently enjoy: access to wi-fi could be sketchy, cultural aesthetics could be different, and the phones would have less RAM and low storage.
It occurred to me that designing for these different devices might be a form of graceful degradation. It reminded me of my first Nokia cell phone and its limited capabilities. So, it could be helpful and fascinating to design the Dada app backwards in time.
This was the hardest design I've ever constructed. Using Gemini as a UX design teacher, I had to learn simpler and simpler forms of design tied into the devices hardware. The Nokia and Blackberry had four buttons for navigation. The Blackberry had a scroll wheel. The iPhone had the first touchscreen, but with entirely different aesthetic choices. I couldn't use every feature of my Android design; I had to design to each phone's unique capabilities.
For more information about this project and others, view my portfolio: margiep.com
